Cornwall

Famous for warm pastries and long curved coastlines, we’ve analysed the local Google search results for all those looking to buy, sell and move in Cornwall.

Our software has been collecting data from the first page of Google since 2020.

We carry out common property searches across more than 3000 UK locations and aggregate performance in terms of Organic, Paid and Local listings.

All bar 1 data run, Miller Countrywide have held the top spot in Cornwall this year for number of search results and have never dropped out of the top 5.
This month, they are covering 60% of all property searches in Cornwall. They’ve come a long way - our first data run in summer of 2020, Miller covered just 29% of search results.
They have an equal coverage over paid, map and organic searches. Their marketing team know the value of not putting all their digital eggs in one digital basket.
With 14 branches, they took all 3 spots on the map listing for a branded search & they covered 70 location searches in just over 50 locations this month. Up from just 39 searches at the start of 2021.

Month by month the number of paid searches that Purplebricks appears on in Cornwall is unpredictable. Some months we saw over 150 paid media searches, and others just 40.
What could account for these dramatic changes?
2020 and 2021 were unusual and very unpredictable years for property and so it’s difficult to use them as a base for comparison to 2022. Could these changes be a natural part of the property cycle or can purplebricks not make up their mind?
As a purely digital agency they do not benefit from branch listings to pull traffic to their site so PPC is very a important tool in their lead generation strategy. Recent articles discussing their “bad marketing decisions” could influence their plans for 2023.

Belvoir rose 35 spots to rank 54th in our most recent data run, with 163 branches across the UK their Newquay branch covers most of Cornwall.
60% of their search results came from paid media and the rest from map listings.
Compared to January of 2021, Belvoir have climbed over 100 positions. But they’ve had quite a turbulent time. Rising and falling multiple places with each month, as they have a small search results volume, losing 1 or 2 results dramatically affects their rank.

We’ve seen that Miller Countrywide runs the show with 70 locations but what about the next 3 spots?
Roar Client, Bradleys Estate Agents rank 2nd by number of map listings, benefiting from 38 map searches across cornwall this month. This is up from just 20 search results at the start of the year.
With Millerson and Stratton Creber not far behind. Interestingly, Stratton Creber run a PPC campaign on the Millerson brand name but Millerson do not return the favour.

On The Market rank just 8th in Cornwall, the portal is usually in one of the top 3 postions. Which begs the question, why would they be so far behind Rightmove and Zoopla?
In previous data runs they been able to breech the top 5 positions but they haven’t managed to over take the others since January of this year.