Real Estate Marketing
Google Ads - Microsoft ADS - META - LinkedIN
Targeted Paid Media To Deliver Vendor & Landlord Leads
Having worked with a 100+ agencies in their quest for PPC for estate agents, no one understands real estate marketing like us.
As experts in real estate marketing, we talk your language and understand what is most important to your business.
With experience across the industry, working with smaller independent agents, multi-branch regional brands, right up to large nationals.
Property Marketing Agency London
As one of the most experienced real estate PPC marketing agencies in the property sector, we understand the unique industry challenges.
Whether that be gaining further instructions, attracting new landlords or even offering ancillary services such as block management. We understand real estate marketing.
We specialise in the hyper local nature of property related searches. Leveraging our bespoke software and smart technology to extract all the core & secondary locations that your agency covers.
“‘Roar are a joy to work with, well informed, fast and always friendly.
Since Roar took over our PPC, advertising conversions have increased exponentially and so have the number of areas of the business we are able to support.
The team at Roar are fantastic and fill me full of confidence with every interaction.’”
Homeflow MARKETING Partner
Homeflow is the leading real estate marketing agency, providing exceptional websites and software, used by more than 500 UK Estate and Lettings Agents.
Working closely with their team, we supercharge their lead generation offering, by supplying Google ad services for real estate agencies across their client base.
“Having worked with the team at ROAR for several years now, the one area that impresses me is how much pride they take in delivering results. Constantly looking at ways to improve the value the client receives and ultimately profits from their work - well done, please keep it up!”
★★★★★
Property Market Intelligence Tool
Our market intelligence tool automatically collects and analyses Google's first-page search results.
It searches the most common property keywords, collecting Google data over 3000 UK locations.
Once we filter these results down by town, city or county and analyse the paid, map & organic listings you see where your agency is most visible online and which branches need some boosting.
Each month, with a new data set, measure your average position on google and track the biggest changes. You can even benchmark your closest competitors to see who outperforms who.
Talk To Us about Real Estate Marketing
We are London’s leading real estate marketing agency and will work with you to design and implement your paid search strategy.
Frequently Asked Questions - Real Estate Marketing
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In short - Yes, paid media does work for estate agents.
Intercepting prospective clients at their point of need (“house valuation near me”) is a very effective form of real estate marketing.
We’ve undertaken paid media for 100+ estate agents and produced exceptional results.
Paid Media typically yields fast and predictable results, of which we are happy to scope what might be possible within your target market.
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Costs of PPC for estate agents can be split into three categories:
1) Set-Up : A one-off fee to cover the build / rebuild of your account.
2) Management Fee: This fee covers our ongoing management and optimisation of your account.
3) Media Spend: This is the value you pay directly to the publisher (Google, Facebook etc) for each click.
The fee for items 1 and 2 is determined by the size and scope of your account. Our minimum management fee is £1000 p/month.
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A comprehensive digital strategy needs to consider SEO and Paid Media. Ideally in tandem.
Hopefully you will have plenty of core terms and geographies that are well covered by SEO, however it is impossible to cover all prospects.
Paid media is great for SEO gaps, secondary locations, extra services, new geographies etc etc.
We also offer the services for SEO for estate agents.
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An often contentious subject, which varies account to account depending on client preference.
We believe that bidding on your own brand term is usually a good decision as it ensures brand protection against competitors.
The value of brand campaigns can be impacted by the level of digital competition and the overall campaign strategy.
Brand keywords are typically inexpensive and deliver a low cost per acquisition. However, it is important to separate them out in performance reporting.
