PPC is a fantastic tool that draws people to your site by showing them your business at the top of their google search but how do you ensure those visitors convert?
Chat boxes are proven to increase your leads by 23% on average (across sectors) but how?
Why Chat Solves Traffic Drop Off?
Chat Boxes helps businesses convert their traffic into qualified leads by offering immediate attention, answering their questions in real time and it’s ideal for those customers who can’t or don’t like to call.
It offers a human touch - in the digital age, we have become incredibly self-serviced. We scan our own shopping, list our own home for sale and find our own results online. Paid search results can help guide clients to your website by ensuring you appear higher on the page without a perfectly optimised SEO strategy.
Chat Heroes Claim 23% increase in conversions from when they take over/ set up a chat feature on your website.
Once your visitors are on the website, they’re on their own - left in the middle of unknown territory without a map. Most sites, if well designed will guide users to the answers they’re looking for but while you think it’s obvious that the Pricing information is under the heading Packages.
Your customer might not and they might click off your site.
Websites are difficult to navigate, they have buttons, forms, side pages and even automatically played videos. Lots of areas for your customer to get lost in before they convert.
That’s what it’s all about, the SEO strategies, paid media campaigns and that meticulously designed form - it’s all about getting your customers to convert.
One way of increasing conversions is with a chat feature on the main page of your website. A chat box appears to offer customers guidance on where to find what it is they’re looking for, answer questions and close the drop off gap from when people click on your site but leave before converting.
Our agency partner “Chat Heroes” had this to say about how chat increases conversions:
Paul, founder and Commercial Director of Chat Heroes - Chat service company with 7 year proven service.
“ “We convert a minimum of 40% of chatters into enquiries. So if 100 people visit your site, 25 will engage and of that 25, 10 will qualify to a lead. Then the rest is up to you””
Human-run chat boxes convert customers more than their automatic bot counterparts. We have become too switched on to technology tricks now and we know when we are talking to a real person or if it’s a bot.
That’s partly why Chat Heroes is so successful:
Their chat is manned by real people,
in the UK
7 days a week at the times your customers are online.
Do I Need a Chat Feature to Convert Users?
Chat is a great way to help you increase the quality of leads that come through to your site and turn them into conversions. It eases the pressure on your team and is a great secondary tool to your PPC campaign. It is not a cheat sheet for good SEO or a well-designed site but it’s one instrument to make up the orchestra of your digital marketing strategy.
Want to talk to us about increasing traffic or increasing conversions?
Get in touch via the form below.
Roar Agency Partners