Wasted Ad Spend and Funny Search Terms
As marketers, we spend our share of time working with and analysing Google search data. From keyword research and Google Ads audits to optimising on-page SEO.
We are all about helping you figure out where people are searching for your services, how to rank in the SERPs, and then – get them to convert. But within all that analysis we do see some irrelevant search terms, especially in SMBs, which see a 25% spend inefficiency. This waste of budget largely comes from the fact that their accounts are unmanaged, so irrelevant clicks slip through.
As a result, we often come across some REALLY weird and funny search term queries - so as well as having a good laugh - let’s look at wasted clicks & how optimising your account can make your ad spend can go further.
We have compiled a list of the best Google search terms and phrases from account audits and some classics from our own suggested searches. We have taken the time to reply to each search and ranked them out of 10.
Enjoy
This one made us chuckle. This gem popped up on an account audit search term history and was the inspiration behind this post. We only wish to be a fly on the wall during that conversation.
20/10
Not sure estate agents sell jacuzzis, mostly houses, but they have been known to dabble in the occasional houseboat so I guess it depends how big your jacuzzi is.
8/10
A lot less than it is now. Although, with the state of the property market currently, you never know, it might be worth a similar amount very soon. (Big leap I know but hey, we can dream).
7/10
I too would like to fly away but I’m not sure that will help you sell your house.
6/10
The first of 2 Dinosaur related search terms (with a name like Roar can you blame us). This searcher has a point. Where are all the dinosaur ghosts? Although, we’re not sure if a ghostly T-rex would be more or less frightening that the old lady at the end of our bed…
9/10.
Most of these, not abnormal, however, fake dinosaurs. Sorry Googler, we can’t stand with you on this one. Dinosaurs were very much real. But probably would discourage us from time travelling.
0/10
Good question, if not, how low does ownership go? To the crust? The mantle? With the cost of heating this year I’d like to know if I own my own piece of lava to heat my home.
8/10
You know, what, I get it. It’s a hard world out there and a little comic sans or self - googling might just brighten your day.
10/10
No. I really don't. Not until I make a microwave meal and boldly throw away the instructions only to humble myself and get them back out the bin.
4/10 for being called out.
We're just not sure what people were looking to find out here. Google searches don't always make sense and it would seem that you could go on forever finding fun Google search terms. You can help to mitigate irrelevant search queries and save your wasted ad budget by hiring a management agency or spending 24 hours a day 7 days a week optimising your Google Ad account.