Unless you’ve been living under a rock for the last few weeks, you are well aware of the approaching coronation of King Charles III and the King’s coronation bank holiday. Whether pro or anti monarchy there’s no getting away from the bombardment of red, white and blue.
National events, such as the King’s coronation bank holiday offer a great opportunity for creative/out-of-the-box marketing for your business. It already has a huge stage and the topic is on everyone’s lips (even if that topic is “What are you doing for the extra bank holiday?”)
But, with all that red, white and blue, it can be hard to stand out.
Big Brand Coronation Marketing
We’ve seen colourful cocktails from the local food bloggers and ‘right royal brunches’ at restaurants, but my favourite campaigns have come from the big brands:
crown jewels with a side of sauce?
Heinz has renamed their iconic red sauce to “Kingchup” and has their limited edition glass bottles sporting a lovely little crown.
CLubcard points on a pint
Tesco has even opened a pub in Farringdon! (The King in the Castle). Serving a coronation-themed menu of course.
A royal pint
Fuller’s brewery have released a limited edition Coronation King ale. Available for just 2 months!
Red, white and orange?
My personal favourite, Aldi’s Kevin the carrot has had a royal makeover. Looks ready to take the throne himself!
So what can you do to take advantage of the King’s Coronation Bank Holiday?
A limited edition product? Social media competition on who can make the best Coronation cake?
Or maybe, like us, you rebrand for the weekend: Meet the new Roar….
CoROARnation!
(no, stick to PPC and Websites shall we?)
What you do will largely depend on who you are as a brand.
You wouldn’t expect Harrods to run a King Charles look-alike contest, nor would you expect to see Greggs with a £400 extravagant sausage roll.
You can also play to the strengths of the Great British public - the expectation that, come rain or shine, we will spend our extra bank holiday in the pub (drinking responsibly of course - always drink aware) .
Run an Instagram campaign of who pulls the best pint, use it for TikTok too or get customers to rate your red white and blue outfits for the day. Celebrate some local businesses by rounding up the best bank holiday pubs with a social media post or email campaign.
We let our team think up some creative marketing ideas… here they are:
Are you a large B2B agency? Why not say thank you to clients with a ‘pint on us’ and send out your favourite British beer.
Or maybe for some estate agent marketing, you might run a social media campaign highlighting all the royal homes across the world - you could even boost engagement and have followers vote on which is their favourite.
A high end supermarket could release a red, white and blue gin with fruity notes of strawberries, blueberries and a white fruit (grapes?).
A local Car wash company could arrange thier red, white and blue cars to make a Union Jack.
Whether for or against, there’s no denying that the coronation is a huge marketing opportunity. Whatever you do. Be sure to stand out.
If you need help to get noticed, talk to us. We can guide you through stellar PPC campaigns to rank first on Google without the lengthy SEO project or a stunning bespoke website, designed and developed in house so you have 1 point of contact throughout.