New Property Google Visibility Report July 2022
Bridgfords, Bairstow Eves, EweMove Sales and Lettings & Purplebricks retained their spot in the top 20 paid media agents from Q2 to Q3.
But what changed?
Bridgfords had fewer searches overall (769 in Q2 to just 708 in Q3)l but benefited from a big push on paid results (9.5% increase). Could they be trying to capture more leads before the quiet of august? Are they ramping up to take advantage of the summertime downturn and lower competition on keywords?
Both Bairstow Eves & Ewe Move had fewer PPC searches in Q3 (by approx.100 search results) but Ewe Move increased their average position in PPC rank from 3rd to 2nd. Is this a result of less searches or less push on paid media?
Finally, still at 2nd place Purplebricks faced a big drop in PPC searches (7k down to 2k). Could this be because it's summer and they are holding back media spend for a campaign in September?