OUR DATA
Our software has been collecting data from the first page of Google since 2020.
We carry out common property searches across more than 3000 UK locations and aggregate performance in terms of Organic and Paid listings.
In this article, we take a closer look at performance within the Northamptonshire area across the last two years.
OUR TOP 5 OBSERVATIONS
Top 5 Shake-Up
William H Brown dropped 3 places out of the top 5 this month - at the start of the year they were in 4th rank by No. searches.
Their search coverage hasn’t changed (~27%) but the number of searches has fallen for them and overall. The property market is quieter this year with the end of the stamp duty holiday and people settling into new routines post-pandemic.
In January 2022, the top 5 rank positions were filled with a mix of traditional agents and the big portals (Rightmove, Zoopla etc) but now, as your smaller agencies dial back their marketing for the summer and the uncertainty of the UK market the portals take the first 3 spots and large digital agencies like Purplebricks and Getagent join the top 5.
The Coverage of Northamptonshire Estate Agencies
Map Dominator
Your Move recently took the top spot from Jackson Grundy.
Your Move has 17 maps listing with just 6 branches! They easily cover the county and have high Google search exposure.
For the first half of 2022, Jackson Grundy had the highest number of map search results, with 13 branches in the area but an average of 20 map listings every month. But as of August 2022, they have fallen to 3rd place.
Will they regain their top spot again?
New Entry
Agreed.co.uk entered the market with 20 paid results in the Northamptonshire area, no organic search results and no map listings due to being a digital self-service agency (no physical branches) and yet they join the market intel within the top 20 covering 11% of the searches in the county. Now that’s an entrance.
Rising Up
David Cosby move up 36 positions this month, our biggest riser for the summer. They have been steadily rising through the ranks since the start of the year. After a very turbulent 2021, rising and falling more than 30 spaces in any given month.
They broke into the top 100, sitting comfortably at rank 77, as an agency with just 8 branches, this is quite the achievement.
Pay to Play
The digital agencies have the top spot when it comes to paid search but Agreed estate agents have been making ground, along with Michael Graham, 14 branches in the area and as many paid search results this month and Taylor’s estate agents with just 5 branches but 9 paid results.
Michael Graham has been fighting to stay high on the rank table, their paid search results have kept them competitive with the digital agencies ( purple bricks etc) who have a much larger media spend.
Summer of 2020 and 2021 they have pushed their PPC and now they rank 10th overall but 8th in the number of paid searches. Lower than previous years, but this year has been the most stable since we started running the software in the summer of 2020.