SEO for Estate Agents in the UK
Estate Agent SEO - Real Estate Marketing
As an estate agent in the UK, it’s important to have a strong online presence, your website is as important as your branch window. Most of your future customers will find you via your website, when they are searching for you services. That’s where SEO for estate agents comes in.
SEO for Estate Agents Statistics:
93% of users won’t go past the 1st page of Google.
The top site on the 1st page is up to 10X more likely to be clicked than the bottom one.
Pages with URLs that contain a keyword have a 45% higher CTR.
2/3’s of pages have no backlinks.
The top three Google search results get more than 50% of all the clicks for any one search.
Quick Fire Estate Agent SEO Tips
Utilise Local SEO
Don’t Neglect Your Google Business Profile
Blog. Blog. Blog!
Build Quality Backlinks
Target Longtail Searches
What is SEO For Estate Agents?
SEO for estate agents is much the same as SEO for any other industry, it involves optimising your webpage for your user and search engines. This could mean creating pages that answer popular search queries or ensuring all your branches have worthwhile content aimed at local searches.
Estate agent SEO is an ongoing process, one that continuously improves and updates. The best websites that are fully optimised have higher conversion rates than those who don’t. Resulting in more traffic and more phone calls to your branches.
Does SEO Increase Website Traffic?
SEO for estate agents can significantly increase website traffic. In fact, over half of all website traffic comes from organic search. By optimising your website for search engines, you can attract more potential customers to your site.
SEO drives more than 1,000% more traffic than organic social media. This makes it a powerful tool for businesses looking to increase their online visibility. By implementing effective SEO estate agent strategies, you can improve your search engine rankings and attract more traffic to your site.
How effective is SEO?
SEO can be very effective in the long term for estate agents, it will continue to drive traffic to your site long after your initial optimisation efforts. This means that SEO can continue to prove effective over time, providing a sustained boost to your website’s traffic and visibility.
Additionally, SEO can help estate agents establish a strong online presence and build their brand reputation. This can help build trust with potential homebuyers and increase the likelihood that they will choose you to sell or rent their property.
How does SEO bring traffic?
SEO brings in more traffic by tailoring your website for search engines. This makes it easier for search engines to understand the content of your site and show it to users who are searching for your services.
For example, if you have an advice page on how stamp duty works in England, and it is optimised for search engines, it will be more likely to appear when someone searches for stamp duty advice in England.
If your page is not optimised for search engines, it may not appear until the third or fourth page of search results. This means that your site may only been seen by less than 1% of those searching for your services.
Why SEO is Important for Estate Agents
By optimising your website for search engines, you can increase your search engine visibility and attract more potential clients. With the right estate agent SEO strategy, you can rank higher in search results for keywords related to your location and offering, making it easier for people to find you when they need an estate agent.
SEO plays a pivotal role in the success of estate agents by enhancing their online presence and visibility. In the competitive real estate landscape, a well-executed SEO for estate agents strategy can significantly impact an agent's business by increasing their click through rate.
Stand out in a competitive market
The property industry is highly competitive, and it can be difficult to stand out from the crowd. With our SEO for estate agents services, we can help you differentiate yourself from your competitors and establish your agency as the top local specialist.
By optimising your website for search engines, you can ensure that properties and services are easily discoverable by potential clients. This visibility not only boosts credibility but also fosters trust among buyers and sellers, ultimately leading to more leads and conversions.
How important is SEO for real estate?
Considering as many as 78% of people start their new home search online in some way, SEO estate agents is vital to both buyers and sellers.
SEO also offers a cost-effective and sustainable marketing approach. As users increasingly rely on online searches to find properties, local SEO efforts can help agents target their specific market and attract relevant traffic. Through valuable and localised content, such as guides about the buying or selling process, agents can demonstrate their expertise and establish authority in the field.
How Do I Choose The Right Keywords for SEO?
Choosing the right keywords for SEO for estate agents is an important step in optimising your website for search engines. You’ll want to think about these 4 things when creating your keyword strategy.
Understand your target audience
Conduct keyword research
Analyse the competition
Monitor and refine.
How many SEO keywords should I have?
There is no set number of SEO keywords that you should have. The number of keywords your real estate marketing strategy will target depends on various factors, including the size and scope of your website and your target audience. But your page should always revolve around 1 primary keyword that accurately describes what the page is about.
Instead of focusing on a specific number of keywords, it’s more important to choose relevant and effective keywords that will attract potential customers to your agency. .
Why use long-tail keywords for SEO?
Longtail keywords are longer, more specific phrases that are often less competitive but can still drive significant traffic to your site. Around 8% of search queries are phrased as questions, so by targeting these longtail keywords, you can attract more qualified users to your site and improve your chances of converting visitors into customers.
How Can I Use Local SEO?
Estate agents can use local SEO as a part of their overall estate agent SEO strategy.
Local SEO estate agents is a powerful tool for attracting potential clients in the local area. By optimising their website and online presence for local search, estate agents can improve their visibility in search engine results pages and attract more traffic to their site from potential clients in the area their branches cover.
These are some of the key elements that make up a local SEO for estate agents strategy.
Google My Business (Google Business Profile)
Use location-based keywords
Create local content
Build local backlinks
Encourage customer reviews
Is doing local SEO worth it?
Investing your time in local SEO can be very beneficial for an estate agent to attract more traffic from potential clients in the local area. By implementing effective local SEO for estate agents strategies, estate agents can establish a strong online presence, build their brand reputation, and attract more potential clients, leading to increased traffic, more leads, and ultimately, more sales.
Will a Blog Help My SEO?
All businesses should write blogs to boost their web traffic. Blogs are a simple, easy way of targeting specific keywords in your niche and providing insightful, education content for your users. This allows your agency to build their brand, position themselves as thought leaders and help with backlink opportunities - most businesses with active blogs receive up to 97% more backlinks.
Many agencies will use their blog to explore property related content, create a hub for educational and informative articles that assist your users and help you perform well on Google, making it a vital part of SEO for estate agents.
How many blogs per month for SEO?
The ideal number of blog posts per month for SEO estate agent varies depending on the industry, niche, and audience.
Some experts recommend starting with two to four posts per month if you’re just beginning to invest in your estate agency blog. Others suggest that posting once per day is a good maximum, as most websites begin to experience decreasing marginal returns after around 30 posts per month. One blog per day is a lot, even when utilising AI to assist in content creation.
As with most real estate marketing efforts - Quality over Quantity!
Is Link Building Still Important?
Link building is worth it for estate agent SEO, particularly so as the real estate sector faces unique challenges when it comes to running an SEO estate agent campaign. Building quality backlinks can be complex and time-consuming, but it is a crucial part of improving your estate agent SEO and attracting more leads and revenue.
However, it’s important to note that link building should be done carefully and correctly. A single wrong move can negatively impact the SERP rankings of your website. It may be helpful to work with a professional SEO agency to ensure that your link building efforts are effective and beneficial for your estate agent SEO.
What is link building in SEO and how it works?
Link building is the process of getting other websites to link back to your website. It is an important part of SEO because it helps to drive referral traffic and increase your site’s authority.
Search engines use links to crawl the web. They will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. When your agency’s site is linked from high quality websites, search engines will deem your content higher quality and be more likely to rank it highly.
There are many different ways to build links, and while they vary in difficulty, most real estate marketers agree that link building is one of the hardest parts of their jobs. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other agencies in your area and on a national scale.
What is best link building strategy?
The best link building strategy for estate agent SEO is an authentic strategy. Where you build links for your agency based on useful content and relevant webpages.
For estate agents, the best way to build a link building strategy is creating a relationship with local businesses that can your branch can link too and that can link back to your branch. This creates a backlink for both businesses, and if the business you are linking to has good domain authority, it will also boost your SERP ranking. This is something we have helped orchestrate with our current estate agent SEO clients.
SEO FAQs?
SHould i do my own SEO?
You can do your own SEO if you have the time, knowledge, and resources to do so successfully. By learning how to do SEO yourself, you can save resources for other marketing channels, take control of your organic search initiatives, and gain valuable insights into your online presence.
However, it's important to note that doing your own SEO can be demanding and requires a significant investment of time and effort. If you're new to SEO, it may be helpful to consider working with a professional SEO agency or consultant to help you develop and implement an effective SEO strategy.
WHat is the Golden rule of seo?
The golden rule of SEO is to ‘create content for users, not search engines’. Which sounds complicated but really means that you should focus on creating good quality content centred round your users. Whilst it should influenced by keyword research and search volume analysis the key thing to remember is that your best SEO content is the one that serves your user.
WHat are the? 3 pillars of SEO
The 3 key pillars of SEO are On-page optimisation, Technical SEO and Off-page optimisation. These pillars are the cornerstone techniques for improve your agency’s organic traffic and ranking on search engines. Knowing these techniques allows you to structure your SEO strategy for the best results.
Our Expertise
Years of industry experience
We have years of experience working with estate agents to improve their online presence. We understand the unique challenges and opportunities of the real estate industry and use our expertise to create effective SEO for estate agent strategies that deliver the results that matter to you.
Whether that’s increasing the number of valuation requests you get or improving your location coverage.
Proven track record of success
We have a proven track record of success when it comes to estate agent SEO. Our clients have seen significant increases in their search engine rankings, website traffic, and lead generation as a result of our work.
9% increase in CTR
organic impressions are up by 1/3
YoY 2022/2023
94% increase in conversions
Average conversation rate for Q1 compared to end of 2022
Valuation Requests up by 16%
After just 4 months working with us.
Our Estate Agent SEO Services
Keyword research and optimisation
Keyword research is an essential part of any SEO for estate agents strategy. We conduct thorough research to identify the keywords that are most relevant to your business and optimise your website accordingly. Creating content that resonates with your ideal customers and ranks highly on search engines.
On-page and off-page optimisation
On-page optimisation involves making changes to your website to improve its relevance and authority. Off-page optimisation involves building links from other websites to improve your website’s credibility. We use a combination of both techniques to improve your search engine rankings.
Local SEO for estate agents
As an estate agent, it’s important to target potential clients in your local area. We specialise in local SEO for estate agents, helping you rank higher in search results for location-based keywords. We have developed a custom platform to crawl and analyse Google search data to rank estate agents across the UK based on their map, organic and paid visibility.
Request your personalised report below to view your greatest local competitors, highest ranking keywords and most visible locations.
Market Intelligence Platform
The market intelligence report is designed to present your Google search exposure across all UK targetable locations, as well as break out your direct competition into paid & organic competitors.
The market intel will help you identify the locations you have strong visibility in on Google and identify the areas where you have lower visibility. Using this information to inform a paid search strategy and our SEO services.
Contact us today to learn more about our specialsied SEO Services for Estate Agents
Using our years of experience in the property market, we know we can free up your time and boost your web traffic.
Ensuring you succeed in the competitive UK market. With our expert SEO services, we can help you increase your visibility and attract more clients.
SEO Insights
Sources: OntheMap | Art Divison | Ahrefs | Backlinko